Unibet’s Maria Rebrands and Launches Revamped Web Site in Mid-February
Online gambling operator Unibet announced today it is to launch an overhauled version of its online gaming brand Maria later on this month. The business stated that the overhaul would come with a completely responsive front-end site in addition to a new brand name tonality. Thus, the it will be diversified in a bid to become more attractive to both female and male gambling clients.
Unibet bought Maria Holdings Ltd. back 2007 for the total amount of £54 million. It will now be rebranded as Maria Casino in most the markets it runs by mid-February. The launch is to happen in three stages. The website that is overhauled go on February 8 in Estonia. Its become launched in the UK on 15 and will go live in Denmark, Finland, the Netherlands, Norway, and Sweden a day later february.
What’s more, it will shift its offering from online bingo to casino games because the latter have proved to be very popular among gambling clients. Hence, the brand will be able to target both male and players that are female.
The casino that is online is going to be offered across all available networks. The Maria Casino web site will have its logo design and branding revamped. New personalization features and dashboard will additionally be introduced. Dersim Sylwan, Head of advertising for Maria, explained that even though web site is always one ‘with a touch that is feminine’ they’ve been now intending at expanding their customer base such that it include both male and female gambling clients. Continue reading